Profile Pensions is a digital pensions planning platform based in Preston, UK. It offers services like pension tracing, drawdown, ESG investing, and plan performance management. The company provides impartial advice to help individuals maximize their pension value by choosing suitable investments from the whole market with low fees[1][5]. Their target audience includes UK consumers seeking clarity on pension savings. The unique selling proposition is their ability to blend technology with expert customer service to simplify pension management, making it easier for individuals to make informed financial decisions[1][5].