Promosalons is a non-profit association founded in 1967, specializing in promoting French trade shows internationally. It offers services such as strategic advice, marketing, and promotional actions to attract international visitors and exhibitors. Promosalons operates in 80 countries with 50 offices, providing bicultural expertise and local market insights. Its target audience includes French trade show organizers and international businesses. The unique selling proposition is its extensive global network and ability to tailor promotional strategies to local markets, enhancing France's attractiveness as a hub for international events. Promosalons supports over 60 major French trade shows globally[1][3][4].