Propel Holdings is a fintech company that provides credit solutions through its AI-powered online lending platform. It serves underserved consumers by assessing creditworthiness beyond traditional credit scores, using over 5,000 data points. The company offers loans and lines of credit, helping consumers rebuild their credit scores. Its target audience includes individuals with uneven or thin credit histories. The unique selling proposition is its AI-driven approach, offering a more holistic financial assessment and inclusive access to credit, thereby expanding financial opportunities for those traditionally excluded by mainstream lenders[1][2][3].