ProtectHealth Corporation is a not-for-profit company established under Malaysia's Ministry of Health. It coordinates, administers, and manages healthcare financing initiatives. The company focuses on promoting medical and health financing mechanisms, including insurance and takaful, to improve community health and financial risk protection in Malaysia. Target Audience: The general public and healthcare providers. Unique Selling Proposition (USP): ProtectHealth offers specialized healthcare financing solutions, enhancing accessibility and sustainability within Malaysia's healthcare system.