Proximo Group is a UK-based company that provides replacement vehicles to taxi drivers and supports large fleet operators and insurance providers. They operate on a B2B and B2B2C basis, offering specialized vehicle solutions. Their target audience includes taxi drivers and fleet operators. The unique selling proposition (USP) of Proximo Group is their ability to meet the specific vehicle needs of their clients efficiently, making them a leading provider in the UK. Their services are designed to support the operational needs of their customers, ensuring continuity in transportation services[2].