Prudential Assurance Malaysia Berhad provides life and health insurance services in Malaysia. They offer a range of products to support long-term protection and savings needs. Their target audience includes individuals and families seeking financial security. The unique selling proposition is their commitment to being a trusted partner for every life, offering simple and accessible financial solutions. Prudential Assurance Malaysia Berhad is part of Prudential plc, which operates across Asia and Africa, but is not affiliated with Prudential Financial, Inc. or other similarly named entities[3][5].