Prudential BSN Takaful Berhad is a Malaysian takaful company, offering both family and general takaful products. It was founded in 2006 as a joint venture between Bank Simpanan Nasional and Prudential plc. The company targets individuals and families seeking Shariah-compliant insurance solutions. Its unique selling proposition is its extensive agency network and partnerships with banks like Standard Chartered Saadiq and Affin Islamic Bank, providing accessible and reliable takaful services. Prudential BSN Takaful has been a leading family takaful operator in Malaysia, known for its innovative use of technology in sales processes[1].