Prudential Indonesia (PT Prudential Life Assurance) is a leading life insurance company in Indonesia, established in 1995. It offers a range of services including life insurance, health insurance, investment products, and retirement planning. The company targets diverse Indonesian families with a focus on Sharia-compliant solutions through its subsidiary, Prudential Syariah. Its unique selling proposition is its commitment to innovation, digitalization, and Sharia principles, making it a leader in the Indonesian Sharia life insurance market. Prudential Indonesia partners with local entities like Halodoc to enhance healthcare accessibility[1][2][3].