Prudential Life Insurance Ghana offers a range of life insurance products, including individual plans like Mekakrawa, Ultimate Educational Support Plan, and Group Insurance Plans such as Education Continuity Assurance and Group Funeral Insurance Plan[1][2]. Their target audience includes individuals and groups seeking financial protection and investment opportunities. The unique selling proposition is providing world-class insurance services tailored to local needs, leveraging Prudential's global expertise to offer comprehensive financial solutions[2]. This approach helps manage life's uncertainties while supporting long-term financial goals.