PSECU is a digital-first, not-for-profit credit union based in Harrisburg, Pennsylvania. It offers a range of financial services including checking and savings accounts, auto loans, credit cards, mortgages, and personal loans. PSECU serves over 590,000 members with $8 billion in assets. Its target audience includes individuals and businesses seeking affordable banking solutions. The unique selling proposition is its member-owned structure, providing fewer fees and more benefits compared to traditional banks, along with a strong focus on community engagement and financial education. PSECU is recognized for its innovative digital banking model and community contributions.