PT Astra Digital Arta (AstraPay) is a financial services company under Astra International, offering digital transaction solutions for Indonesians. Their mobile app supports various payments, including electricity bills, BPJS, and health insurance. The target audience is Indonesian consumers seeking convenience in digital transactions. AstraPay's unique selling proposition is its comprehensive range of daily payment services accessible through a user-friendly mobile application, making it a one-stop solution for digital financial needs. This positions AstraPay as a leader in Indonesia's growing digital payment market.