PT Bank BTPN Tbk, now known as PT Bank SMBC Indonesia Tbk, offers a wide range of banking services including retail, micro, small & medium enterprises, corporate, and Sharia banking. Services include savings, loans, transaction banking, and investment products[1][3]. The bank targets diverse segments, with a focus on empowering underprivileged communities through financial inclusion[2][3]. Its unique selling proposition is its commitment to financial empowerment and digital banking services, particularly through its Sharia unit, BTPN Syariah, which focuses on inclusive communities[2][3].