PT Bank Mandiri (Persero) Tbk is Indonesia's largest bank by assets, offering a wide range of financial services including retail banking, wholesale banking, and financial solutions through subsidiaries like Mandiri Sekuritas and AXA Mandiri Financial Services[1][2]. Their target audience includes individuals, SMEs, and corporate clients. The unique selling proposition (USP) of Bank Mandiri is its comprehensive financial solutions integrated with digital banking, aiming to be a preferred financial partner by providing simple and fast services[2][3]. This positions them as a leader in Indonesia's banking sector with a strong focus on customer satisfaction and innovation.