PT Bank Rakyat Indonesia (Persero) Tbk (BRI) is a leading Indonesian state-owned bank specializing in micro, small, and medium enterprises (MSMEs) and retail banking. BRI offers a range of services including savings accounts, loans, e-banking, and Sharia banking. Its target audience includes individuals and MSMEs across Indonesia. The unique selling proposition of BRI lies in its extensive network and focus on microfinance, providing accessible financial services to a broad customer base. BRI's commitment to supporting local economic development through its widespread branch network is a key differentiator.