PT CIMB Niaga Auto Finance (CNAF) is a leading automotive financing company in Indonesia, offering consumer financing services, particularly for vehicles. Established in 1981, it became a subsidiary of PT Bank CIMB Niaga Tbk in 1996. CNAF provides quick financing processes, targeting individuals and businesses seeking automotive loans. Its unique selling proposition is the efficient and streamlined financing process, leveraging the extensive network of CIMB Group. CNAF aims to deliver excellent services to customers and business partners, focusing on high-quality human resources and community contributions[2][4].