Public Interest Registry (PIR) is a non-profit organization managing the .org, .ngo, .ong, and other domain extensions. Founded by the Internet Society in 2002, PIR oversees over 11 million .org domains, primarily used by non-profits, educational, and community organizations. Services include domain registration and maintenance. The target audience includes mission-driven entities. PIR's unique selling proposition is its commitment to promoting non-commercial internet use and supporting public good initiatives, while also funding the Internet Society through its operations[1][3][5].