The Public Sector Accounting Standards Board (PSASB) in Kenya is a semi-autonomous agency established under the Public Finance Management Act, 2012. It promotes the adoption of financial reporting, internal auditing, and risk management standards in the public sector. PSASB's services focus on setting accounting standards and frameworks for state organs and public entities. Its target audience includes government agencies and public sector entities. The unique selling proposition is its role in enhancing financial accountability and transparency through standardized practices, aligning with global standards like IPSAS. This helps in strengthening public financial management in Kenya.