Purpose Unlimited is a Canadian fintech company focused on innovative financial services. It offers cutting-edge tools for entrepreneurs and small to medium-sized businesses, particularly in asset management, wealth management, SMB financing, and retirement solutions[1][4]. The company targets entrepreneurs and small businesses, providing them with modern financial solutions[1]. Its unique selling proposition lies in its customer-centric approach, leveraging technology to address underserved market segments and deliver outcome-oriented investment products[4]. Purpose Unlimited is led by Som Seif and includes subsidiaries like Purpose Investments, which manages over $19 billion in assets[2][3].