PZU Group is a leading financial institution in Central and Eastern Europe, offering a comprehensive range of insurance products, including life and non-life insurance, as well as asset management and healthcare solutions. Their services cater to individuals and businesses, providing financial security and peace of mind. The target audience includes private and corporate clients across Poland and other European countries. PZU's unique selling proposition lies in its long-standing tradition of trust, extensive experience, and innovative customer-centric solutions, making it a reliable choice for financial protection and investment needs.