Qatar Media Corporation (QMC) is a public service broadcasting network in Qatar, established in 1997. It operates several TV channels, including Qatar TV and Alkass Sports Channels, and radio stations like Qatar Radio and QBS Radio. Services include generalist TV programming, sports coverage, and radio broadcasts in multiple languages. The target audience is both local and international, focusing on Arabic-speaking communities and expatriates. QMC's unique selling proposition is its commitment to preserving Qatari culture while embracing modern media technologies, aligning with Qatar's National Vision 2030. It also offers training through a broadcast training centre.