QBE Insurance is an Australian multinational general insurance and reinsurance company offering commercial, personal, and specialty products. Services include car, home, business, and specialty insurance, along with risk management and claims services[1][3]. Their target audience spans individuals and businesses globally. QBE's unique selling proposition lies in its extensive global reach, diverse product offerings, and commitment to customer service, as evidenced by awards like the Platinum Trusted Service Award[2]. Their strong network of insurance brokers and agents further enhances their market presence[3].