Questrade is a Canadian online brokerage firm offering low-cost self-directed investing and robo-advisory services through Questwealth Portfolios. They provide a range of investment products, including stocks, ETFs, and options, with low trading fees. Their target audience includes both new and experienced investors seeking affordable financial solutions. The unique selling proposition is their low-fee structure, allowing customers to retain more of their investments. Questrade is known for its innovative technology and transparent pricing, positioning itself as a cost-effective alternative to traditional financial institutions[1][2][3].