r2c Online is a UK-based fleet software company founded in 2003, specializing in connected fleet and workshop management solutions. They offer cloud-based software, such as Exemplar, which enhances operational efficiency and transparency for fleet and workshop businesses. Their services include compliance management, quoting, authorization, and invoicing. The target audience is commercial fleets and repairers. The unique selling proposition is their innovative, user-friendly platform that provides affordable, best-of-breed technology to businesses of all sizes, challenging industry conventions through continuous innovation and commitment to market needs[1][2][5].