R3 is a blockchain technology firm specializing in enterprise solutions, particularly its Corda platform. It offers digital currency, asset, and interoperability solutions to central banks, corporations, and financial market infrastructures. R3's services include designing and deploying applications (CorDapps) on Corda, facilitating faster settlements and automating business processes. Its target audience includes regulated institutions worldwide. The unique selling proposition is Corda's ability to meet specific client needs in regulated environments, providing secure and efficient digital asset management and transaction processing. This positions R3 as a leader in blockchain for financial services and beyond[1][3][5].