Rabobank Australia is a rural bank and agribusiness financier, supporting farmers and agribusinesses with financial services. They offer products like high-interest savings accounts, term deposits, and farm finance solutions. Their target audience is the agricultural community across Australia. The unique selling proposition is their focus on sustainable agriculture and their global network, which allows them to provide specialized knowledge and support to farmers. Rabobank's mission is to help clients feed the world more sustainably, aligning with their cooperative roots and commitment to innovation and sustainability[1][3][5].