Rabobank Brasil specializes in agribusiness and food production, offering financial solutions across the entire food chain. Their services include customized financial services, sustainability initiatives, and market intelligence. The target audience is primarily agribusinesses and food producers. The unique selling proposition (USP) is their cooperative identity and deep expertise in the agribusiness sector, focusing on sustainable growth and long-term partnerships with clients[1][3][5]. This approach sets them apart as a leader in the food and agribusiness sector.