RAC Limited is a British automotive services company offering roadside assistance, insurance, and vehicle checks. Their services include breakdown cover, vehicle inspections, and travel assistance. The target audience includes both private motorists and businesses. RAC's unique selling proposition is its comprehensive roadside assistance network, advanced technology, and commitment to road safety advocacy. With over 8 million members, RAC is a trusted brand in the UK, providing peace of mind for drivers through its extensive services and innovative solutions.