RACQ (Royal Automobile Club of Queensland) is a mutual organization providing services to over 1.7 million members in Queensland. It offers roadside assistance, insurance, banking, travel, and solar products. RACQ's target audience is Queenslanders, focusing on enhancing their lives through various community and advocacy initiatives. The unique selling proposition (USP) is its commitment to serving members and the community, driven by a purpose to "drive a positive future for all Queenslanders," emphasizing member-centric solutions and community support[1][3][5].