RACV (Royal Automobile Club of Victoria) is a motoring club and mutual organization offering a range of services including emergency roadside assistance, insurance, financial services, travel, and home maintenance. Their target audience includes motorists and homeowners in Victoria. RACV's unique selling proposition is its comprehensive suite of services tailored to members' needs, providing convenience and reliability. With a strong focus on member benefits and community engagement, RACV positions itself as a trusted brand in the region[1][3][5].