Raiffeisen Bank Albania is a leading financial institution offering a wide range of services, including retail, corporate, and treasury banking. It provides products like current accounts, electronic banking, card processing, and financing options such as overdrafts and term loans[3]. The bank targets private individuals, micro, small, and corporate businesses, as well as affluent customers[3]. Its unique selling proposition is innovation, with services like contextual lending and an online SME lending platform[5]. Raiffeisen Bank is recognized for its strong financial performance and commitment to sustainability[5].