Raiffeisenlandesbank Niederosterreich-Wien AG is a regional and commercial bank serving retail, private, corporate, and institutional clients in eastern Austria. It offers services like accounts, loans, leasing, investments, and insurance[4]. The bank focuses on sustainability and SMEs, utilizing an omni-channel strategy for customer interaction[3]. Its unique selling proposition is its strong regional presence and diversified business model, being the largest shareholder of Raiffeisen Bank International[2][3]. The target audience includes private individuals, SMEs, and corporate clients in Lower Austria and Vienna.