Rakuten International is a division of Rakuten Group, Inc., focusing on e-commerce, digital content, advertising, entertainment, and communications. It serves over 1 billion members globally, offering a wide range of services including e-commerce platforms, messaging apps like Viber, and digital content through Kobo and Rakuten TV. The target audience includes consumers and businesses worldwide. The unique selling proposition (USP) is its integrated ecosystem that links diverse services through a common membership and loyalty program, allowing users to earn and use Rakuten Points across multiple platforms[1][2][3].