RareWine Group, founded by Rasmus Nielsen in 2006, is a leading fine and rare wine company. It operates through three main divisions: RareWine Trading, RareWine Invest, and Nordic Freeport. The company offers trading, investment, and storage services for rare wines globally. Their target audience includes wine collectors and investors. The unique selling proposition is their focus on low prices, high quality, and reliable service, along with a diverse global presence and extensive wine storage capabilities[1][3].