Rashed Abdul Rahman Al Rashed & Sons Group (RAR) is a Saudi Arabian conglomerate founded in 1950. It operates across eight sectors: Real Estate, Building Materials, Cement & Bulk Materials, Construction Materials, Contracting, Industrial Products, Automotive Products, and Food Products[2]. The company employs over 13,000 people and has significant investments in banking and steel industries[1]. Its target audience includes construction companies, automotive dealers, and food distributors. The unique selling proposition is its diverse portfolio and long-standing commitment to community development, making it a trusted investment holding company in the region[2].