Rate (formerly Guaranteed Rate) is a U.S. residential mortgage company based in Chicago, offering services like same-day mortgage approvals with options as low as 3% down. They provide tools for mortgage payments, home affordability, and home value assessments. Their target audience includes homebuyers and refinancers. The unique selling proposition is their combination of technology and human touch, allowing for fast and efficient mortgage processes. Rate operates in all 50 states, offering a range of financial services to facilitate smoother home financing experiences[1][2][4].