Rate Money specializes in providing tailored home loan solutions for self-employed Australians. They offer a range of alternative and full documentation loan options with reduced paperwork and fees. Their services focus on supporting self-employed individuals with innovative solutions and expertise, making the loan process less stressful. The unique selling proposition is their ability to cater specifically to the self-employed market with flexible income verification methods and zero clawbacks for referral partners. Their target audience includes self-employed individuals and small business owners seeking personalized mortgage solutions.