Ratewise appears to be a company with multiple profiles, but specific details about its services and target audience are not clearly outlined in the provided search results. However, based on the domain and LinkedIn URL, it seems to be involved in some form of business operations. Without direct access to their website content, it's challenging to define their unique selling proposition (USP) or services. Typically, a company's USP would be a unique benefit or feature that differentiates it from competitors, but this information is not available for Ratewise in the search results.