Company Name: Royal Bank of Canada (RBC) Overview: RBC is a Canadian multinational financial services company and the largest bank in Canada by market capitalization. It offers a wide range of financial services, including personal and commercial banking, wealth management, insurance, corporate and investment banking, and transaction processing[1][2][3]. Services: - Personal and Commercial Banking: Provides banking services through RBC Royal Bank in Canada and RBC Bank in the U.S. - Wealth Management: Offers investment and wealth management services globally. - Insurance: Operates as RBC Insurance, providing life, health, travel, home, and auto insurance. - Investment Banking: RBC Capital Markets provides global investment banking and corporate banking services[1][2][3]. Target Audience: RBC serves over 20 million clients worldwide, including individuals, businesses, governments, and institutional clients across North America and internationally[1][3]. Unique Selling Proposition (USP): RBC's USP lies in its comprehensive suite of financial services, global reach, and commitment to community development. It is recognized for its financial strength, integrity, and client-centric approach, making it a trusted name in the financial sector[2][3]. Additionally, RBC's emphasis on Environmental, Social, and Governance (ESG) initiatives enhances its appeal to clients seeking sustainable financial solutions[2].