RBC Insurance is a leading Canadian bank-owned insurance organization, offering a wide range of life, health, home, auto, travel, wealth, and reinsurance solutions. They serve individual, business, and group clients globally, with over 2,900 employees and more than five million clients[1]. Their services include creditor insurance, group benefits, and wealth management solutions[1][5]. The target audience includes individuals, businesses, and high net worth clients. The unique selling proposition is their comprehensive product portfolio and strategic partnerships, such as the simplified process for purchasing term life insurance and innovative value-added services[1][5].