RBL Bank is a leading Indian private sector bank offering services across five verticals: Corporate & Institutional Banking, Commercial Banking, Branch & Business Banking, Retail Assets, and Treasury and Financial Markets Operations. It provides products like savings accounts, credit cards, and personal loans. The bank targets corporate companies, SMEs, and individual customers. Its unique selling proposition is its tailored product suite and loan solutions, aiming to be a lifelong banking partner for its customers. RBL Bank is known for its digital solutions and microfinance initiatives, making it a preferred choice for those seeking personalized banking services.