Reall is a pioneering organization focused on creating affordable and sustainable housing solutions in Africa and Asia. They aim to address the global housing crisis by developing climate-smart homes, driving macroeconomic development, and promoting inclusive green growth. Their target audience includes low-income families and investors seeking socially responsible investments. Reall's unique selling proposition lies in its ability to deliver financially viable, environmentally sustainable housing that benefits both people and the planet, unlocking a $17 trillion market opportunity in affordable housing and urban infrastructure. Their approach combines social impact with financial returns, making them a leader in the affordable housing sector[1][3].