RealtyAssist provides financial solutions for homeowners to enhance their properties, offering quick access to funds for marketing, advertising, and property preparation. Their services include "Pay Now" or "Pay Later" options, allowing homeowners to defer payments. The target audience is homeowners seeking to improve their property's saleability. The unique selling proposition is the flexibility in payment options, enabling homeowners to invest in their property without immediate financial strain, thereby potentially increasing sale prices without upfront costs to real estate agents or agencies[1][3].