ReAssure is a UK-based life and pensions consolidator, offering services in individual, group, and workplace pensions, as well as whole of life and term assurance products[1][5]. They specialize in acquiring and managing closed books of business from other insurers, providing excellent customer service to policyholders[1][5]. Their target audience includes individuals and companies seeking to manage or exit existing life and pension policies. ReAssure's unique selling proposition is its ability to efficiently consolidate and manage large volumes of policies while maintaining high-quality customer service[1][5].