Reassured is the UK's largest life insurance broker, specializing in arranging life insurance and funeral plans for families across the UK. They offer a free quote service, comparing policies from major insurers to find the best deals for clients. Their target audience includes individuals and families seeking financial protection. Reassured's unique selling proposition is their award-winning customer service and ability to provide competitive quotes, making life insurance accessible and affordable. They are FCA-regulated and have an excellent Trustpilot rating based on over 70,000 reviews[2][3][5].