REC Limited is an Indian public sector company under the Ministry of Power, providing financial assistance for power projects across India. It offers services such as loans, consultancy, project monitoring, and financial appraisal for transmission, distribution, and generation projects. REC targets state power utilities, private developers, NGOs, and rural cooperatives. Its unique selling proposition is its focus on rural electrification and renewable energy financing, supported by international collaborations like KfW and JICA. REC also offers specialized products for renewable energy projects at concessional rates[1][3][5].