RedZed specializes in providing mortgage solutions for self-employed individuals and small business owners in Australia. They offer tailored home loans, commercial property loans, and SMSF loans with flexible income verification options. Their target audience is self-employed Australians who often face challenges securing loans from traditional banks. RedZed's unique selling proposition is its personalized, human-assessed approach to lending, offering fast and fair processing, and understanding the unique financial situations of its clients. This approach sets them apart from banks by providing solutions where others may not[1][2][4].