Regence BlueCross BlueShield of Utah offers individual and family health insurance plans, both on and off the Federal Marketplace. Their services include EPO plans, access to University of Utah and MountainStar hospitals, and telehealth services like Doctor On Demand. They target individuals and families in Utah, serving about 1% of those buying their own coverage. Their unique selling proposition is providing broad network access with options like the SaveWell Network, which focuses on cost-effective care within specific geographic areas, and offering various discounts on health-related services.