Religare Enterprises Limited is a diversified financial services company headquartered in Noida, India. It offers services such as loans to SMEs, affordable housing finance, health insurance, and retail broking. Religare caters to a wide range of customers, including mass retail, affluent individuals, SMEs, and mid-size corporates. The company's unique selling proposition lies in its integrated suite of financial services, providing comprehensive solutions across various financial sectors. This approach allows Religare to serve diverse customer needs effectively, making it a one-stop-shop for financial services[1][3].