ReLondon is a partnership between the Mayor of London and the city's boroughs, aiming to improve waste and resource management and transform London into a low-carbon circular economy[1][2]. They focus on reducing waste, increasing reuse and recycling, and promoting sustainable practices among citizens and businesses[1][4]. Their target audience includes Londoners and local businesses. The unique selling proposition is their comprehensive approach to sustainability, empowering both individuals and organizations to adopt circular economy practices, making London a global leader in sustainable living[1][4].