The Reserve Bank of New Zealand (RBNZ) is New Zealand's central bank, established in 1934. It manages monetary policy, regulates the financial sector, and issues currency. Services include setting interest rates, managing foreign reserves, and operating payment systems. The target audience is the New Zealand public and financial institutions. The unique selling proposition is its role in maintaining financial stability and promoting economic growth through effective monetary policy and regulation. The RBNZ is wholly owned by the New Zealand government, ensuring its operations are aligned with national economic objectives.